Gold in skin care product has become popular today. However, the use of gold in skin care products for various skin treatments was popular among Japanese, Romans, and Egyptians since ancient times. The ions present in gold help in stimulating the cells, nerves and veins in our body. This leads to improve blood circulation which will result in glowing skin. Gold can help to stimulate the cells and have a healthy skin. Gold can activate the basal cells of the skin, which increases the elasticity of the skin. Thus it reduces wrinkles, fine lines, blemishes, and marks on the skin, and makes you look younger. Gold reduces the breakdown of elastin and restore the elasticity of the tissues. This will further prevent the skin from sagging and makes it firmed and toned.